Lane Bryant is the first name in fashion for women sized 14-28. In the past few years, they’ve pushed the brand to some pretty cool places. They have taken it beyond the year-to-year staples and given it some serious fashion relevance while perpetuating the trend of inclusivity and body-positive messaging.
I’ve worked on everything from web content and direct mail to in-store marketing and institutional branding initiatives, e.g. loyalty and credit.