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Bath & Body Works

Bath & Body Works is a true leader in the world of fragrance and their mission of delivering happiness through scent is carried out in strong, recognizable branding and spirited floorset marketing.

Project Description

I worked on concept development for seasonal floorsets and translated the storytelling through multiple channels and fixtures. I wrote copy for the window banners, table signage, direct mail pieces, and in-store promotions. I also provided content for internal education tools and created the tagline and messaging for the 2016 Pelatonia team.